About Us

Concrete Collective was created with one purpose: to support the families and loved ones who stand strong for someone behind the wall. This brand represents connection, resilience, and the quiet strength of the people who hold everything together on the outside.

Founded by Elizabeth Rocha and co-designed by Crystal Marie of Varrio Love Oldies, Concrete Collective is built from lived experiences and inspired by the realities many families face. Together, they shaped a space where compassion meets creativity.

Our greeting cards and artwork are designed specifically for the incarcerated community — helping you stay connected, support your loved one, and ease the financial weight that families often carry in silence.

But beyond the cards, Concrete Collective is a community.
A place for women and families who’ve walked this path — the loyalty, the late-night calls, the hope, the hurt, and the decisions no one else can truly understand.

We honor every journey:
Those who stay.
Those who leave.
Those still finding their way.

Here, there is no judgment — only support, respect, and understanding.

Concrete Collective exists to remind you that love can be expressed in many forms, healing can come from unexpected places, and even the heaviest stories can transform into something meaningful.